a global gaming app sought to scale user acquisition efficiently while boosting return on ad spend. The team adopted a data-driven, AI-powered approach to stay competitive and maximize campaign impact.

Challenge

• To acquire high-quality users at scale within highly competitive Tier 1 markets while maintaining profitability and growth.

Solution

• Implemented an AI-powered user acquisition strategy that combined creative asset matching with dynamic media optimization. This approach enabled personalized ad delivery and efficient budget allocation across platforms.

Results

• 15,000 installs per month in Tier1 Geos.

• 125% ROAS of target goal,

• 31% growth in game downloads

• 3.89* Growth in Ad Revenue