A TV service app set out to expand its global user base while keeping acquisition costs under control. By combining strategic media buying with fraud prevention, the team achieved rapid growth and significant cost efficiency.

Challenge

• Expand the user base across multiple international markets while maintaining strict CPA (Cost Per Acquisition) targets.

Solution

• Implemented a hybrid strategy using programmatic advertising and direct publisher partnerships, alongside robust fraud detection and elimination measures to ensure quality traffic and scalability.

Results

• 96% user growth after one month activity

• 286% YoY revenue increase

• CPA reduced by 18% while scaling into 4 new regions.